Outlining a Roadmap for your Organization’s sustainable future

Get your Preliminary Status Report.

– First 100 get it for FREE!

What do you get taking the Survey? 

The first step is to make out what Embedded Sustainability can bring to you, in your actual situation. Such is the goal of this Preliminary Status Report.

Since we respect your time, this Survey has been carefully designed to be easy and quick to fill-in (less than 15′), while delivering an accurate and fruitful outcome.

Benchmark Scoring

Benchmark scoring against frontrunners

Synthetic Report

Synthetic Report from our Assessment Team

schematic overview

Schematic overview key sensitive factors in your operations

Why Embedding Sustainability?

We live in times of high uncertainty and volatility, where “Change” is no more a luxury but an imperative for survival of businesses and society. The early adopters of the new paradigm are those who reap the golden fruits.

We believe that Sustainability is the best tool – if not the only – for securing your business long term profitability.

Not just this: we know that it is possible to improve the performance and business results of any industry by pursuing strategic sustainability, provided you know some essential “rules of the game” and you embed sustainability into every process of your organization.

Embedded Sustainability happens to be walking the talk of business excellence.

We build on your own intelligence and resources.

We provide expertise from other industries and research.

The outcome are improved business models, products/services and processes.

What is Embedded Sustainability (*)?

The Embedded Sustainability approach bridges Visionary Leadership and Sustainable Innovation. Putting strategic thinking and concrete action together brings back the focus on increasing profits by more satisfaction of the Company’s Stakeholders Needs and the full deployment of the Organization’s development potential.

Compared to traditional “cost-cutting” or the “PR operations” of CSR, Embedded Sustainability addresses Risk Management holistically, spurs disruptive innovation and opens new market potentials, while increasing the engagement of the Company’s Stakeholders at all levels.

We know that Sustainability delivers all of its advantages best when it’s embedded in all the processes of a business. Provided these conditions are satisfied, we know that bold objectives like Zero Waste and Full Circular Production Cycle are achievable and highly rewarding.

(*) Embedded Sustainability is a definition coined by authors Chris Laszlo and Nadya Zhexembayeva. It is with their kind approval that we use such term.


The next step is a deep on-site analysis of your Organization’s leadership, organizational model and processes, and the joint design of a tailored  Road Map to achieve the best performance.

Our framework combine the CASE© leadership methodology with Systemic Design and Zero Waste Engineering. Together with your teams we perform a Full Assessment using a list of KLIs (Key Leading Indicators), grouped in the following Areas:

  1. Leadership
  2. Policies & Strategy
  3. People & Knowledge
  4. Partnerships & Resources
  5. Processes

The Full Assessment and its KLIs will constitute the baseline and give the signposts for checking the progress along the journey to Embedded Sustainability and the reaping of its fruits.

If you are ready to reap the fruits of doing business in the new paradigm, we are ready to serve as your temporary Advisory Board on Embedded Sustainability.

The Embedded Sustainability Team

The Embedded Sustainability Initiative is the collaboration between experienced entrepreneur and Leadership coach Federico Fioretto and Zero Waste innovation expert Alexander Prinsen.
Our partnership combines
Entrepreneurship, Sustainable Innovation and Leadership into one.

We know from experience that Sustainability can have a long lasting positive impact. We bring the pragmatic “how to” to your business so that you too can benefit from the many opportunities of the new industrial paradigm. We look forward to serve your business
in the journey to sustainable success.

Email: info (at)


Federico Fioretto 

Italian Office
Gazzola (PC), Il Piano, 1
Phone: +39 345 4669446


Alexander Prinsen 

Netherlands Office
Rotterdam, Vletstraat 64A
Phone: +31 6 1665 4569


We're not around right now. But you can send us an email and we'll get back to you, asap.


©2018 The Embedded Sustainability Initiative

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